When NASCAR comes home to Charlotte on Oct. 17 for the NASCAR Banking 500, Bobby Labonte will have more people on his tail than any other driver on the track – literally.

More than 13,000 names of people affected by breast cancer will be featured on the rear of Labonte’s pink No. 96 as part of a breast cancer awareness program with his sponsor Ask.com. The search engine transformed its homepage into a one-day memorial for those affected by breast cancer on Oct. 1 to celebrate the start of National Breast Cancer Awareness Month and its national partnership with Susan G. Komen for the Cure. Each Tribute made that day will be incorporated into the #96 paint scheme.

Labonte, will also sport a firesuit and helmet inspired by the pink colors of Susan G. Komen for the Cure, “Ask.com did a great job allowing people a way to honor and remember loved ones affected by breast cancer because it does affect everyone,” said Labonte.

Ask.com, the Official Search Engine of NASCAR, recently announced a national multi-faceted partnership with Susan G. Komen for the Cure which included a pledge to invest $1 million to the organization. Throughout October, race fans can continue to participate in the Ask.com Search for the Cure program at www.Ask.com/cure. By downloading the special Komen search “skin” and answering questions about breast health, Ask.com will continue to make donations to Susan G. Komen for the Cure on behalf of users.

Other drivers with breast cancer awareness paint schemes include Elliott Sadler, Kyle Busch and Bill Elliott.