This Action Racing Collectables 20th Anniversary die-cast is available
now for pre-order!
This year, Action Racing Collectables (ARC), the popular
die-cast brand owned by Lionel NASCAR Collectables, celebrates its 20th
year of producing NASCAR die-cast cars. In July of 1992, Action began marketing
its first die-cast product. Since then, the brand has become part and parcel of
the racing world.
“Twenty years ago, Action Racing Collectables was born from
the simple realization that NASCAR fans wanted something collectible and
something that tells the story of their individual NASCAR experiences,” said
Howard Hitchcock, General Manager of Lionel NASCAR Collectables, the parent
company of Action Racing Collectables.
“Every fan’s racing experience is
different, and the great thing about ARC die-cast is that it gives fans a
tangible way to show their support of a favorite driver or to remember a great
day at the track or an incredible race.”
To celebrate the 20-year milestone
of Action Racing Collectables (ARC), Lionel NASCAR Collectables is releasing an
ARC 20th Anniversary Commemorative die-cast. This 1:24 scale special
edition die-cast is deco’d with the 20th Year logo and marks. 
In addition, all ARC die-cast
produced between July 1, 2012 and June 30, 2013 will have a special 20th
Anniversary Tampo-printed bottom stamp and ship with anniversary packaging.
“Another thing that remains true
about ARC die-cast is that the brand’s sales are an accurate barometer of
what’s happening in the sport,” Hitchcock said.
“The storylines and incredible
performances that create the NASCAR experience during any given year are
typically reflected in the best-selling ARC die-cast,” he continued.
To that end, Lionel NASCAR
Collectables is releasing its ARC Mid-Year Top 10 – the best-selling 1:24 scale
ARC paint schemes from the end of the 2011 season through July 10, 2012. The
list includes all variations of each paint scheme – including Raced Win
Dale Earnhardt Jr.’s No. 88 Diet Mountain Dew/”The Dark Knight Rises”  Chevrolet
leads the standings as the best-selling ARC die-cast so far in 2012.
Unlike Lionel NASCAR Collectable’s
year-end top 10 list, this list is comprised of Action Racing
Collectables-branded die-cast only.
“Dale Earnhardt Jr.’s victory at
Michigan has been the biggest story of the year so far,” said Hitchcock. “So we
weren’t surprised to see ‘The Dark Knight Rises’ car pop to the top of our list.”
Other highly ranked ARC die-cast
include three NASCAR Classics cars, as well as the new Michael Waltrip Racing
ride of Mark Martin and Matt Kenseth’s Best Buy paint scheme.
To view all the paint schemes
which made the top 10 and also the ARC 20th Anniversary die-cast
design, please visit the Action
Racing Collectables 20th Anniversary Pinterest Board